When you hear the term "Marketing" what comes to mind?
As a business owner, and especially if the one you run is on the smaller side, the first thing your brain may have answered is something along the lines of: Marketing is cool, but we are not ready for that yet.
But we can tell you there is no business without the use of marketing, it just can’t be. Even when you think you are not marketing, we assure you, you already are!
Any tactic, strategy, or apparently simple action, executed with the purpose to communicate anything regarding your business, is indeed a use of Marketing.
That being said, just because it is Marketing doesn’t mean it’s always done well. Therefore, we found that it is important for business owners to understand the main principles of Marketing and we want to debunk the most common misconceptions that exist around it.
Myths that could hold your businesses back from leveraging the power of marketing:
Myth #1: You don’t need marketing when you have a local small business…
We wish this wasn’t necessary to explain, and hopefully, after this article introduction you already understand that…still we have heard this so many times that we wouldn’t miss the chance to discuss it.
Any business, no matter the size, industry, or stage of development NEEDS and should implement marketing. Of course, depending on your business characteristics, the Marketing approach will differ greatly. But even the simplest business model needs to communicate to the world that they exist, not to mention the other relevant messaging worthy of being shared.
The basic dynamic of any business is the exchange of value between people and the business. Marketing is the bridge that connects brands with people, allowing for the exchange of value.
Businesses are already utilizing marketing strategies. Even if you are a local entrepreneur focused on attending its small community who decides to use your connections to spread the message about your new business, you are already implementing a Marketing practice. And trust us… in a very short time, you will discover you need to be doing more.
If you want a profitable business model and especially if you are looking to make it grow, you need Marketing. The more you want to grow, the better it needs to be – however, this does not require a lot of effort or money, which takes us to the second myth:
Myth #2: Marketing is expensive if you want to see results…
That is far from the truth! There are all types of practices, and complete strategies your business can execute without spending a cent.
The most popular example today is Social Media, where you can create your business profiles from your phone in a matter of seconds. Take some pictures, write some interesting descriptions, and there you have it.
Now, is that going to generate immediate revenue in only a few days? Obviously, not. We’re not here to tell you fantastical fairy tales.
Again, just because it’s labeled as a Marketing tactic, does not mean that it’s done in the best way. This is the moment when we must make some clear differentiation between Effective, well-done Marketing and what we call Marketing waste.
But remember: good marketing is never a synonym for Fat budget.
That Instagram profile you created on your own, sitting at your desk and without spending any money can still be an effective and valuable marketing asset. Since you don’t NEED money, you DO need: (1) a strategic approach, (2) persistence, (3) consistency and (4) time.
Of course, is not as if putting these ingredients together won’t happen by chance. An valuable marketing asset requires discipline and dedication to effectively develop.
Investing money can save you time, maximize possibilities and reduce your effort – if you want to delegate it to capable hands…but the lesson here is that money will never buy results without the 4 ingredients.
You can write that in stone.
Myth #3: An experienced marketing team is always required Market in the right way
We are a marketing agency; we are marketers and professionals who have studied for years. Yet if we are being honest, businesses don’t NEED to hire agencies or have a Chief Marketing Officer to put out good Marketing material.
But then…why do marketers like us exist?
Because while anyone with the commitment can do it themselves and can learn how to do it right, not everyone has the time and passion that is required.
Here is where professionals and marketing agencies like us come to save the day. That’s why we define ourselves as partners – an extra-hand, not an extra-duty – whose mission is to utilize our background, expertise, and talent contributions to make your Marketing efforts work smoothly and effectively, while you take charge of other priorities.
It’s also worth keeping in mind that if, as an entrepreneur, you decide to take a DIY approach to marketing your business, you will have to have the patience and persistence to test and try new things. To learn from mistakes and be willing to spend the time and resources it demands to make improvements.
Hopefully, these 3 uncovered myths have helped expand your mindset. To better understand how Marketing relates to your business and the keys factors to approaching it in an effective way.
If you want to begin a marketing plan, but aren’t quite sure where to start, all you need is to access our free: Strategic path to growth- Your digital brand guide. An easy-to-follow manual, that any business owner can use to start its business communication strategy today without missing any relevant steps.
By following this Guide, you will be able to clearly define your current business stage and discover the most strategic next steps it should follow to maintain a consistent growth strategy.
The good news is that the Strategic path to growth- Your digital brand guide. is a 100% free resource! So just click the button below to get started on the key steps for marketing your business immediately!
